In the online marketplace field, there have been amazing advancements, and several platforms such as Etsy or Airbnb have proven the tremendous potential these marketplaces have. With a highly scalable business model and an idea that can be easily applied by a variety of businesses, this model has became highly sought after by more and more entrepreneurs. Young business persons that have attended a mentorship program at the National Entrepreneurship Network have shown amazing innovative ideas to use services such as those provided by Uber or Airbnb for a variety of purposes, showing the amazing potential of peer-to-peer marketplaces. Experts have analyzed and researched this type of businesses and, as a result, outlined 5 amazing strategies for increasing a peer-to-peer marketplaces’ potential and profits in the long run.
It all started eight years ago when Mark Zuckerberg was a student who managed to write a code for what it would become one of the most known social media platforms. Nowadays Zuckerberg runs a company known all around the world that values more than $4 billion of revenue. You might ask yourself what made more than 1/8th of the world’s population to use Facebook. Well, there are some secrets that the founder used in order to grow his company.
- Keyword Research
- On-page Optimisation, and;
- Link Building
Before beginning, we assume that you possess basic SEO knowhow and have already built a few links, and/or familiar with how canonicalization and title tags work. Therefore, this blueprint acts more as a general plan to help you how to rank a web page, and in turn, build a successful campaign around it.
Without further ado: